Issue #146, June 30, 2025 Welcome to Insights and Implications! Oh, innovation. Companies can’t survive long-term without it. And sometimes it’s hard to find. In this month’s newsletter Nikki and Robin explain how we already have built-in everything we need to innovate. All the best, All of us at Insight Principles Effortless Innovation When people discuss innovation, it’s good to distinguish the what from the how. Folks generally agree on the “what” of innovation: generating new useful/valuable ideas or insights. We usually find disagreement around the “how”. You have the (1) harder-faster camp (e.g., brainstorming) and the

